Online anti-vaccine information: from the Internet queries to the websites contents

When we seek vaccine information in the Internet, search engines, such as Google Search, return both pro-vaccine and anti-vaccine websites in the results. Search engines are not physicians, so they cannot discriminate between validated sources of information and untrustful ones. Even some Internet users are not able to do that.

Therefore, it is important to find out how anti-vaccines activists communicate through the Internet and influence public perception and attitudes toward vaccinations, in order to improve to improve SEO and content form of pro-immunization websites.


Some research has already been done on anti-vaccine websites, I list below the main findings.

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Elena Milani

Science Communication - PG student
My Ph.D. focuses on vaccine images used for advocacy that are shared Twitter.
I'm also fascinated data visualization, Twitter for science outreach and public engagement, science comics, and science cats. 
on my blog SciCommLab I write what I learn and know about science communication.

Science Communication - communicator
I wrote web articles about science (mainly biology and neuroscience), research activities and daily life in lab, and about science of science communication. But I think that most of my experiences are related to Twitter coverage of scientific conferences. 
My whole portfolio is available on www.elenamilani.eu

SciHashtag Project - Founder and Project manager
SciHashtag is a collection of Twitter hashtags used by academics and science communicators. Further information on Scihashtag.com

Storify specialist
I was told I'm talented in social media content curation of events, especially with Storify. I've done so many storify about scientific conferences and academic lessons that I published a book chapter (in Italian) on how to do them! 
You can find the book here: Twitter per Ricercatori

Golfer, Book devourer & Cat lady aspirant
In my spare time I like playing golf, reading fantasy or criminal books, and reading and drawing comic strips. 
I like also geeky stuff, and, above all, I love cats :)

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What do online images and videos tell us about vaccinations?

When I need information about vaccines or any other health issues, I usually ask my physician, but I often search the Internet as well. Many people do the same, asking for and giving health advice on blogs, forums and social network. However, the shared information is not always reliable, especially that ones given by anti-vaccine movements.


Anti-vaccine movements use media as the Internet and social media outlets to spread their messages, which may influence public risk perception about vaccinations and their attitudes to vaccinate as well. Many studies has been carried out on anti-vaccine websites and textual content of social media posts, but only few has analysed online images and videos content.

I've found five papers about multimedia content analysis: two are about on pictures posted in Pinterest, whereas three are about on YouTube videos.

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19:24

Elena Milani

Science Communication - PG student
My Ph.D. focuses on vaccine images used for advocacy that are shared Twitter.
I'm also fascinated data visualization, Twitter for science outreach and public engagement, science comics, and science cats. 
on my blog SciCommLab I write what I learn and know about science communication.

Science Communication - communicator
I wrote web articles about science (mainly biology and neuroscience), research activities and daily life in lab, and about science of science communication. But I think that most of my experiences are related to Twitter coverage of scientific conferences. 
My whole portfolio is available on www.elenamilani.eu

SciHashtag Project - Founder and Project manager
SciHashtag is a collection of Twitter hashtags used by academics and science communicators. Further information on Scihashtag.com

Storify specialist
I was told I'm talented in social media content curation of events, especially with Storify. I've done so many storify about scientific conferences and academic lessons that I published a book chapter (in Italian) on how to do them! 
You can find the book here: Twitter per Ricercatori

Golfer, Book devourer & Cat lady aspirant
In my spare time I like playing golf, reading fantasy or criminal books, and reading and drawing comic strips. 
I like also geeky stuff, and, above all, I love cats :)

Condividi

Is beer a Twitter tool of engagement for academics?

The Internet and social media are plenty of cute fluffy cats, because kittens sell, especially among academics. Everybody knows that!
But what about beer? I love craft beer (and kittens, of course), and in Twitter I've found many hashtags on beers such as #beer #craftbeer #beerbods #beertography #breweries #beerselfie and so on.

However, there isn't a hashtag for academics who love beer, as me, and I was curious if beer could help me to engage others scholars in Twitter. So, I started "an experiment" launching #academicswithbeer with the help of Cristina Rigutto.


A lot of people reply, retweed and favorite this tweet! And you are invited to join the conversation, too!


You can tweet:
  • Quotes
  • Selfies
  • Sketches
  • Sketchnotes or mind maps
  • Other pics or text
But you must include beer in your pic/text/tweet, and you can tweet in the language you prefer.

Now, join the #academicswithbeer stream ;)


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Data

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Elena Milani

Science Communication - PG student
My Ph.D. focuses on vaccine images used for advocacy that are shared Twitter.
I'm also fascinated data visualization, Twitter for science outreach and public engagement, science comics, and science cats. 
on my blog SciCommLab I write what I learn and know about science communication.

Science Communication - communicator
I wrote web articles about science (mainly biology and neuroscience), research activities and daily life in lab, and about science of science communication. But I think that most of my experiences are related to Twitter coverage of scientific conferences. 
My whole portfolio is available on www.elenamilani.eu

SciHashtag Project - Founder and Project manager
SciHashtag is a collection of Twitter hashtags used by academics and science communicators. Further information on Scihashtag.com

Storify specialist
I was told I'm talented in social media content curation of events, especially with Storify. I've done so many storify about scientific conferences and academic lessons that I published a book chapter (in Italian) on how to do them! 
You can find the book here: Twitter per Ricercatori

Golfer, Book devourer & Cat lady aspirant
In my spare time I like playing golf, reading fantasy or criminal books, and reading and drawing comic strips. 
I like also geeky stuff, and, above all, I love cats :)

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What are the recurring features of anti-vaccines images for advocacy?

The 4th of June I gave a speech on "Images for advocacy in communication of risk" at Science&You International Conference, in Nancy (France). I talked about the qualitative research that I had carried out in Pinterest to find out the recurring features of most shared anti-vaccines images for advocacy.

The aim of my study was to identify anti-vaccinations pictures most common features. These pictures are a very effective persuasion tool because they belong to people "visual language".
Studying the characteristics of these pictures can help us to improve immunization campaigns.

The storify below sums up my qualitative analysis, whereas the full paper is available on ResearchGate. If you have any questions please feel free to contact me.







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Data

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Elena Milani

Science Communication - PG student
My Ph.D. focuses on vaccine images used for advocacy that are shared Twitter.
I'm also fascinated data visualization, Twitter for science outreach and public engagement, science comics, and science cats. 
on my blog SciCommLab I write what I learn and know about science communication.

Science Communication - communicator
I wrote web articles about science (mainly biology and neuroscience), research activities and daily life in lab, and about science of science communication. But I think that most of my experiences are related to Twitter coverage of scientific conferences. 
My whole portfolio is available on www.elenamilani.eu

SciHashtag Project - Founder and Project manager
SciHashtag is a collection of Twitter hashtags used by academics and science communicators. Further information on Scihashtag.com

Storify specialist
I was told I'm talented in social media content curation of events, especially with Storify. I've done so many storify about scientific conferences and academic lessons that I published a book chapter (in Italian) on how to do them! 
You can find the book here: Twitter per Ricercatori

Golfer, Book devourer & Cat lady aspirant
In my spare time I like playing golf, reading fantasy or criminal books, and reading and drawing comic strips. 
I like also geeky stuff, and, above all, I love cats :)

Condividi

Images for advocacy in communication of risk

On the 4th of June I’ll give a speech at the Science&You international conference in Nancy (France), and I’m very excited (and a bit scared) about it!

I’ll talk about my qualitative analysis of the recurring features of anti-vaccines images for advocacy shared in Pinterest (i.e.; a social network based on image-sharing).
The aim of my research was to contribute to general understanding of anti-vaccines images for advocacy, which may influence people’s attitudes towards vaccinations.

After the conference I’ll publish my prezi; the comic strip below is an anticipation.
Stay tuned!




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Elena Milani

Science Communication - PG student
My Ph.D. focuses on vaccine images used for advocacy that are shared Twitter.
I'm also fascinated data visualization, Twitter for science outreach and public engagement, science comics, and science cats. 
on my blog SciCommLab I write what I learn and know about science communication.

Science Communication - communicator
I wrote web articles about science (mainly biology and neuroscience), research activities and daily life in lab, and about science of science communication. But I think that most of my experiences are related to Twitter coverage of scientific conferences. 
My whole portfolio is available on www.elenamilani.eu

SciHashtag Project - Founder and Project manager
SciHashtag is a collection of Twitter hashtags used by academics and science communicators. Further information on Scihashtag.com

Storify specialist
I was told I'm talented in social media content curation of events, especially with Storify. I've done so many storify about scientific conferences and academic lessons that I published a book chapter (in Italian) on how to do them! 
You can find the book here: Twitter per Ricercatori

Golfer, Book devourer & Cat lady aspirant
In my spare time I like playing golf, reading fantasy or criminal books, and reading and drawing comic strips. 
I like also geeky stuff, and, above all, I love cats :)

Condividi

A few tips for handling Q&A session

For the first time I'll be a speaker at an international conference, and I'm not sure how to handle Q&A session. What should I do if I don't fully understand all questions?
So, I asked my professor for some tips and she gave me the following advice:

  • Be prepared! Go through your slides and jot down all the questions that each slide could arise;
  • Don't praise question to take time. Never say: "That's a good question!" unless you are convinced that it's really an interesting one; 
  • Rephrase the question by restating it with different words to be sure that you well understood it (the questioner will nod in agreement or he/she will clarify the question, and you have time to consider your answer);
  • Don't be afraid to say: "I don't know";
  • If you do not agree with the questioner, say: "I agree and I will add that... " and not: "I agree, but...". Thus it will look like you are adding your insight to their argument, and not opposing it;
  • Relax, take you time, and drink some water.



These are only a few tips, but I'm sure they will be very helpful!




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Data

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Elena Milani

Science Communication - PG student
My Ph.D. focuses on vaccine images used for advocacy that are shared Twitter.
I'm also fascinated data visualization, Twitter for science outreach and public engagement, science comics, and science cats. 
on my blog SciCommLab I write what I learn and know about science communication.

Science Communication - communicator
I wrote web articles about science (mainly biology and neuroscience), research activities and daily life in lab, and about science of science communication. But I think that most of my experiences are related to Twitter coverage of scientific conferences. 
My whole portfolio is available on www.elenamilani.eu

SciHashtag Project - Founder and Project manager
SciHashtag is a collection of Twitter hashtags used by academics and science communicators. Further information on Scihashtag.com

Storify specialist
I was told I'm talented in social media content curation of events, especially with Storify. I've done so many storify about scientific conferences and academic lessons that I published a book chapter (in Italian) on how to do them! 
You can find the book here: Twitter per Ricercatori

Golfer, Book devourer & Cat lady aspirant
In my spare time I like playing golf, reading fantasy or criminal books, and reading and drawing comic strips. 
I like also geeky stuff, and, above all, I love cats :)

Categorie

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The Pie Chart Trouble

I demand freedom FROM pie charts.

Pie charts are often used to display percentages, even if bar charts communicate better. Indeed, it's easier to compare the length difference between the bars than the area difference between the slices.

Moreover, pie charts are often designed to be aesthetically attractive, but they're difficult to understand.





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Data

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Elena Milani

Science Communication - PG student
My Ph.D. focuses on vaccine images used for advocacy that are shared Twitter.
I'm also fascinated data visualization, Twitter for science outreach and public engagement, science comics, and science cats. 
on my blog SciCommLab I write what I learn and know about science communication.

Science Communication - communicator
I wrote web articles about science (mainly biology and neuroscience), research activities and daily life in lab, and about science of science communication. But I think that most of my experiences are related to Twitter coverage of scientific conferences. 
My whole portfolio is available on www.elenamilani.eu

SciHashtag Project - Founder and Project manager
SciHashtag is a collection of Twitter hashtags used by academics and science communicators. Further information on Scihashtag.com

Storify specialist
I was told I'm talented in social media content curation of events, especially with Storify. I've done so many storify about scientific conferences and academic lessons that I published a book chapter (in Italian) on how to do them! 
You can find the book here: Twitter per Ricercatori

Golfer, Book devourer & Cat lady aspirant
In my spare time I like playing golf, reading fantasy or criminal books, and reading and drawing comic strips. 
I like also geeky stuff, and, above all, I love cats :)

Categorie

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Condividi